Bluetooth Marketing Coming to A Store Near You

In the past few posts we’ve explored new media options. While some have been fairly well known others, such as using YouTube, are relatively new. Today, however, were going to look at a marketing tool that is on the cutting edge: Bluetooth marketing. Bluetooth, as you know, is wireless connection standard most commonly used for headsets. However, since it is capable of sending and receiving data, Bluetooth provides a unique opportunity to marketers. Here’s how it could work: A retail store could broadcast discount offers or other promotional offers (including free .mp3s) to prospects walking near their store (the Bluetooth range is approximately 100 meters). This is location based marketing a very personal and interactive level

As Bluetooth marketing (and cell phone marketing in general) is used much more widely in Europe it makes sense to look overseas for further information. This article from Bluetooth on Air.com is a fairly comprehensive review of the technology and how it can be used for marketing. Also, take a look at this nice Bluetooth marketing and advertising video that Proximitymedia put on YouTube.