I personally never would have thought about using YouTube for marketing until I read this report from ComScore. According to the report, the ubiquitous video hosting site had more than 99 million unique visitors in March 2009. To make it even more interesting, this report from iMedia Connection shows that 55% of YouTube’s U.S. visitors are 35-64 years old. This isn’t your typical teenage dominated new media!
For a nice introduction to using YouTube to marketing a business take a look at this Inc. Technology article. Also be sure to watch the YouTube video below to see how this Oregon brewer takes an informational approach to their marketing. Finally to make it even more interesting YouTube has an analytic tool called Insight discussed on CNET News that will help you understand exactly who is watching your videos.
