You’ve already created a mobile website and you even have advertising on it. So how come your traffic isn’t so good when you aren’t running a campaign to specifically draw customers to your site? The simple reason is that your site is probably not optimized for mobile searches. Mobile SEO News has a good basic article to get your marketing headed in the right direction.
In particular you have to keep in mind that because of the small cell phone screen size, achieving a top-ranked search results position is critical. While this potentially makes keyword prices more expensive it also means that marketers have to be more careful in the keywords they select. Just as important, marketers have to make sure that their creative is clear and concise. For example according to “Preparing for Mobile Search Marketing” Google’s mobile ad specs allow just a maximum of 20 characters. With that little space you have to be very creative!
“Executing a Mobile Search Marketing Campaign” is another nice introductory article for marketers. Author Joe Whyte offers some good tactics that you should consider, including:
- Create a clear and precise call to action
- Create a Click to Call option
- Send page via mobile email
- Add ability to share with others by SMS capability
Finally, Bryson Munier has is a nice compendium of Mobile SEO Resources links for Mobile SEO, Mobile Development and Design, and Mobile Analytics.
Tags: Cell Phone, Google, Mobile Search Marketing, SEO
